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Table 3 Common sources and types of information on infant feeding in the study area (N = 356)

From: Breastfeeding in infancy: identifying the program-relevant issues in Bangladesh

Sources and information heard

n (%)

Mothers who had received infant feeding information

295/356 (83%)

Person who had talked most about infant feeding

 

   Family member

107/295 (36)

   Neighbor

99/295 (33)

   Health personnel

55/295 (18)

Considered most reliable source of information on infant feeding

 

   Grandmother

103/356 (28)

   Doctor

87/356 (24)

   Health personnel

62/356 (17)

Remembered hearing message about infant feeding from mass media (radio, TV, newspaper, magazine)

285/356 (81)

   Of those who heard, from radio

30/285 (11)

   Of those who heard, from TV

278/285 (97)

Messages about practices recalled from mass media**

 

   Give only breast milk until 6 months

84/272(31)

   Give other food after 6 months along with breast milk

60/272 (22)

   Feed the child khichuri≠

43/272(16)

   Feed colostrum right after birth

18/272 (7)

  1. **Commercial advertisements about specific products also heard/seen
  2. ± khichuri - soft mixture of rice, lentils, vegetables, cooked with little oil and spices to which egg, meat or fish may be added